Youth Hockey Company Achieves 1,161% ROAS in One Month

Client Overview

Pro Performance Hockey is a leader in elite hockey training, offering camps, clinics, and private lessons for players of all ages and skill levels. To accelerate growth, they partnered with FounderBrands to build a strategic content and advertising system that would drive both enrollment and brand authority.

TL;DR

In just one month, FounderBrands helped Pro Performance Hockey generate a 1,161% Return on Ad Spend and grow their YouTube channel from 8 to 149 subscribers.

The Challenge

Pro Performance Hockey's goal was clear:

1. Attract more qualified leads
2. Turn leads into loyal customers
3. Generate a clear return on every marketing dollar

Before working with FounderBrands, their digital efforts lacked structure. There was no cohesive strategy connecting ads, content, or lead nurturing.

The Solution: A Full-Funnel System Built for Revenue

FounderBrands stepped in to create / manage a growth system that aligned content, ads, and email to move leads through the customer journey.

• Paid Advertising Across Google and Meta
• We launched hyper-targeted campaigns promoting spring clinics, summer camps, and private training. Every ad was backed by audience research and tested creatives to maximize conversions.

• YouTube Channel Management
• We took over editing and publishing of Pro Performance Hockey’s YouTube content. Videos were structured to be both educational and engaging, helping to position the brand as a trusted authority in hockey development.

• Pro Performance Hockey Lab Newsletter Management:
• We created a weekly newsletter that featured embedded YouTube videos. These newsletters delivered real value to Pro Performance Hockey's community while also nurturing leads and driving traffic back to owned media.

Results After Just One Month

• 440% Return on Ad Spend (Camps and Clinics)
• For every $1 spent, the campaigns generated $4.40 in revenue. Paid efforts directly led to 9 new clients.

• 16 Booked Sales Calls (Private Lessons)
• The increase in calls resulted in $7,000 in additional revenue from private training clients.

• 1,161% Total Return on Ad Spend
• Overall return on paid media reached $11.61 dollars for every $1 invested.
  

• YouTube Channel Expansion and Community Feedback
• Within the month, their YouTube channel gained over:
• 4,900 views
• 141 new subscribers
• 136 hours of watch time
• Community members even approached the founder at local rinks to express appreciation for the video content and newsletters.
  

• Growth Beyond Paid Campaigns
• Pro Performance Hockey saw an organic increase in referrals and word-of-mouth traffic. Many new clients cited seeing the brand's newsletter / YouTube content through friends.

Why Our Framework Works

• Strategy Focused on Real ROI
• We do not chase vanity metrics. Every part of the system is engineered to convert attention into revenue, from the first impression to the final checkout.

• Precision Targeting Across Google and Meta
• We use advanced audience building and platform insights to serve offers to people most likely to take action. This approach helped Pro Performance Hockey reach a total return of 11x their ad spend.

• Content That Drives Action
• We craft video and written content that educates, entertains, and moves prospects further down the funnel. Content is repurposed across platforms and used to warm up leads before they ever book a call. View their YouTube channel.

• Email That Nurtures and Converts
• Our newsletters are more than updates. They are consistent touchpoints that build trust, deepen brand connection, and create momentum toward the sale. View their newsletter.

• Compounding Growth Through Trust
• When advertising, content, and email all work together, your brand earns trust. That trust becomes the fuel for word-of-mouth growth and referral traffic that compounds over time.

Want Similar Results?

If you're ready to build a marketing system that delivers real results, book a free consultation with FounderBrands today.