How Jonathan Shoff Turned X Into a Lead Engine with a 146% Increase in Impressions

Collin Rutherford

Client Overview


Jonathan Shoff owns Shoff Accounting, a business-owner focused accounting firm that specializes in tax strategy, bookkeeping, and financial planning for business owners.


When Jonathan partnered with FounderBrands, he had a solid business and was starting to grow his online presence. He wanted to grow his personal brand on X to reach more business owners, drive new client inquiries, and establish himself as a thought leader in the accounting space.



From Low Visibility to Lead Magnet


Before FounderBrands Jonathan's X account was averaging:

  • 13,000 impressions / month
  • 280 engagements / month
  • 40 bookmarks / month

Fast forward to today, with FounderBrands behind his content strategy, Jonathan’s metrics tell a new story:


  • 32,000 impressions / month
  • 800 engagements / month
  • 51 bookmarks / month



That’s a 146% increase in visibility and nearly 3x the engagement without a single dollar spent on ads.

Business Results


The real creators know that impressions, engagements, and bookmarks are vanity metrics. Jonathan's real goal was to grow his accounting firm.


Shoff Accounting saw real business results from his growing online presence. High-quality leads are reaching out via X DMs for his accounting services, referencing posts they'd previously bookmarked.


He has received so many new clients that he has expanded his team to handle the demand.


Why Our Strategy Works


At FounderBrands, we position our clients as authorities in their industry. For Jonathan, that means:

  • Capturing his voice through personalized interviews
  • Turning complex tax topics into scroll-stopping content
  • Writing content that educates, builds trust, and drives action



Want Similar Results?


If you're ready to build a marketing system that delivers real results, book a free consultation with FounderBrands today.

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