Primary Residential Mortgage
Building a professional presence for a mortgage business
Michael Clark shares his experience building a more consistent public presence for Primary Residential Mortgage.
Michael Clark, Division President, Mid-Atlantic Region, Primary Residential Mortgage
Watch the interviewPickup over 3 to 4 months
5 to 10 minutes for the next 20 days of content
8.5 out of 10, subjective rating
The challenge
Clark says consistency was the main bottleneck in his online footprint. He had been writing content on Sunday nights for the week ahead, had a LinkedIn foundation, and wanted a more consistent presence on X.
Our approach
Clark describes FounderBrands as automating and streamlining content across multiple verticals. His client-described workflow includes a 45- to 60-minute recorded conversation, a 5- to 10-minute approval pass for the next 20 days of content, publication across LinkedIn and X, and targeted outbound engagement support.
In the client’s words
“There’s not been a single post I think that has gone up since this relationship’s begun that has gotten less than 1,500 impressions.”
Michael Clark, Primary Residential Mortgage
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