Stryker Finance
A clearer presence for Stryker Finance
Brad Nelson describes a content and conversation workflow that supports his accounting business while he focuses on client work.
Brad Nelson, Founder and CPA, Stryker Finance
Watch the interviewA lead booked a call, held a consultation the next day, signed an Ignition proposal, and was scheduled for an April 15 start
The challenge
Brad says personal-brand marketing needed to happen, but he was busy doing client accounting work and was not getting the marketing done. He also describes a remote internet firm that needed a recurring digital presence to be seen by prospective clients.
Our approach
Brad describes monthly recorded conversations with a dedicated copywriter that become tweets and articles in his voice. He also describes support with social engagement, direct-message follow-up, scheduling links, and sales-call booking, with a review process before content goes live.
In the client’s words
“I have to schedule them out weeks or a month in advance.”
Brad Nelson, Stryker Finance
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